I have noticed that the concept of branding is a new concept that appeared on the market a few years ago. Gone are the days when it was enough to establish a company without even thinking about branding. These days, every company owner has to think about branding in order to stay competitive on the market. Brand awareness is something that business owners need to take into account even before starting their businesses. Brand awareness is all about creating a brand that is recognized all across the Globe. The Internet helps business owners spread their brand in a way it has never been possible before.